"The whole purpose of education is to turn mirrors into windows."
Sydney Harris; 1917-1986.
American journalist and writer.
"One doesn’t stop seeing. One doesn’t stop framing. It doesn’t turn off and on. It’s on all the time"
Annie Leibovitz.
American portrait photographer.
"One's destination is never a place but rather a new way of looking at things."
Henry Miller; 1891-1980.
American novelist.
"Learning is the only thing the mind never exhausts, never fears, and never regrets"
Leonardo da Vinci; 1452-1519.
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
Alvin Toffler; 1928-2016.
American writer, futurist, and businessman.
EDUCATION
You know that you are in the beginner's category when you are not entirely sure what everything in the camera does, you have never used any additional light other than natural light, you shoot primarily in JPEG, and you do not have any serious understanding of editing software.
Yet, you like to shoot with the specific intent to create a still image. You do not "just shoot" for the memories or the moment. You are trying to make decisions on composition and have enough initiative to watch a few videos on how to shoot better. That last part, by itself, sets you above everyone else who, having a camera on their phones, does not care. So, it all adds up to the fact that you care for the result regardless of all limitations. Believe it or not, that is where every Pro once started.
Beginners Level
intermediate level
Intermedia is a diverse category, encompassing a wide range of individuals. It includes those who find joy in photography as a hobby and also part-time photographers who are yet to fully establish themselves in the profession. These individuals often face challenges in pricing their work and marketing their business. We understand these struggles and are here to provide the support and guidance they need to overcome them.
At this level, a student has the exciting opportunity to explore multiple avenues to develop their skills. They might benefit from a tailored career path and a priority-based selective curriculum, paving the way for their growth and success.
A "Pro" is someone who has already been shooting for several years, perfectly understands all camera settings and studio light, is familiar with both digital and product workflow, and is capable of selling their work at a top rate in their market, allowing them to live from their craft.
A student on this level usually has achieved mastery and keeps current with their education.
Pro level
Class Levels
Our approach to education starts with a general evaluation of where you are starting from, as this is a key condition for ensuring that no one is left behind or gets bored.
The three categories we have decided to use for our curriculum are loosely described in this section. These are not set in stone but guides to help you choose the right class for you.
Knowledge assessment
In addition to the three broad levels mentioned before, the first time that you take one of our workshops, we will start with a Knowledge Assesstment to help us understand where you are in your journey from knowing "what" to do to "how" to do it, and finally "when and why" you apply a particular technique over another. Mastery, in any field, goes beyond the "what" and the "how."